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For CEOs & Entrepreneurs Generating $500K–$5M
Your competitors aren't beating you on price. They're beating you because you don't have a reason for customers to choose you.
Visionary Velocity gives $500K–$5M business owners a proven system to find that reason — and protect the time to build everything around it in 90 days.
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What You Get:
Instant PDF download — start reading in 2 minutes
The complete Velocity Method™ — all 3 phases
The Value Proposition framework — find the advantage your competitors haven't claimed
90-day implementation roadmap
30 days of Visionary Velocity Core — free. No credit card. No commitment.
30-day money-back guarantee. The risk is entirely ours.
The Premise
Most strategy sessions start with your goals.
This one starts with your market.
Every business coach, every planning retreat, every 90-day goal-setting exercise starts the same way — with you. Your goals. Your vision. Your team. Your problems.
The problem with that approach is it skips the one question that determines whether any of it is possible: what does your market actually make possible, and why would a customer choose you over anyone else?
Visionary Velocity starts outside your business — with your market, your competitors, and the position nobody else is claiming. Then it works inward. That single inversion is what makes the system produce different results than everything else you've tried.
Why This Book Exists
It solves two problems — in the right order.
Most business books solve one problem. This one solves two — because you can't solve them out of order.
Your time is gone before strategy has a chance.
You know what you should be working on. You just never get there. The urgent eats the important every single week. Without protected strategic time, a competitive advantage you build today gets abandoned by Thursday.
Your strategy ignores the one thing that makes it real.
You can have a 3-year vision and a quarterly plan and still have no compelling reason for a customer to choose you. Without a real competitive advantage, protected time has no direction. You're executing efficiently toward the wrong destination.
The book solves the time problem first — because until you can protect strategic time, no strategy gets executed. Then it solves the strategy problem — giving you the framework to find your competitive advantage and build your business around it.
The System
The Velocity Method™ — Three phases. Ninety days.
Not a framework to think about. A system to execute — starting week one. Chapter 4 begins your first weekly planning session. You won't be done reading before you've already started using it.
Define Your 3-Year North Star
Build a specific, compelling vision across personal, financial, customer, and team dimensions. Set 10–15 Key Success Measures. Identify 3–5 strategic focus areas grounded in what your market will actually support — not just what you wish were true.
Plan Your 90-Day Sprint
Translate the 3-year vision into concrete quarterly objectives. Define 3–5 initiatives with specific deliverables. Build a 13-week scorecard so you know every week whether you're on track — not at the end of the quarter when it's too late to do anything about it.
Master the Weekly Rhythm
90 minutes. Once a week. Choose your Most Velocity Priority. Protect it. Deliver it. This is how strategic work stops being aspirational and starts being done. The system is designed for the chaos of running a real business — not for the version of your week that never actually happens.
What You Get
Everything in the book. Nothing left out.
- The complete Velocity Method™ — all three phases, fully explained and immediately executable
- The 6-question Value Proposition framework — the diagnostic that reveals whether you have a real competitive advantage or just a price
- The Market Context framework — how to read what your market will support before setting a single goal
- 90-day implementation roadmap — week by week, so you always know what to do next
- Weekly planning templates — the exact format Craig uses with clients
- The Execution Gap Diagnosis — why smart owners stay stuck and the specific system failure responsible
- 30 days of Visionary Velocity Core free — no credit card, no commitment (more on this below)
Available at Checkout
Two tools built for what comes next.
Both live inside the Visionary Velocity app — the same system the book introduces. Each is $47, available at checkout only, and covered by the same 30-day guarantee as the book.
Velocity Sales & Growth Planner
Most owners set a revenue goal and run on optimism. This tool replaces optimism with math. Enter your products, pricing, and conversion rates — the planner calculates the exact lead volume you need by channel and by week to hit your quarterly revenue target. Synced to the quarterly plan you'll build inside the app, so your sales targets never drift from your strategy.
Velocity Exit Readiness Tracker
Most owners have no idea what their company would sell for. By the time they want to know, it's too late to change anything. This tool runs two simultaneous valuations — profit multiple and revenue multiple — using your actual financials, then shows the gap between current value and potential value at 80%, 90%, and 100% readiness. A business that is exit-ready is a business that runs well. That's exactly what the Velocity Method builds.
30 Days Inside the App — Free.
No Credit Card. No Commitment.
Every book buyer gets 30 days of Visionary Velocity Core — full access, no credit card required. This is where the weekly planning templates live, where your 90-day sprint gets built, and where your competitive advantage gets documented once you've found it.
The goal isn't to give you a taste. It's to build the habit before you've committed to anything. At day 30, the question isn't "should I upgrade?" — it's "I can't imagine running my week without this."
About the Author
Craig didn't plan to become a CEO. He was a process improvement consultant when the CEO of one of his clients — a man with Parkinson's disease — could no longer lead the company. The PE firm asked Craig. He said yes. His first year, a hurricane wiped out 80% of his largest account overnight. He made the layoff calls. He hired an executive coach. And he learned something no consulting engagement had ever taught him: being ultimately responsible is completely different from being good at your job.
He turned a $500K loss into $300K profit in two years, then led the company's successful acquisition. That experience — needing outside perspective at the highest-stakes moment — is exactly what the Velocity Method was built from. Not theory. What he lived.
MBA, Belmont University · Board Certified Executive Coach · Certified Strategy Planning Professional
The Guarantee
Zero risk. The risk is entirely ours.
30-Day Money-Back Guarantee
Read the book. Work the first weeks of the system. If you don't believe it's worth every cent — email us within 30 days for a full refund. No questions. No hoops. No hassle. We price it at $4.99 to make it an easy decision. We back it with a guarantee to make it a risk-free one.
Questions
The ones people actually ask.
Is this really just $4.99?
How is this different from every other business book I've bought?
I'm already busy. How much time does this actually take?
What if I've tried planning systems before and they never stuck?
Is this for any type of business?
What's the next step after the book?
to be the only one doing it?
Most owners can see the competitive advantage hiding in their market. The thing that stops them isn't the analysis. It's the fear of being the only one doing it. This book gives you the system — and the framework to find the answer that nobody else in your industry is claiming.
Get Visionary Velocity — $4.99